UI UX
Games Gate
Project overview
GamesGate is a gaming platform offering a diverse selection
of games for purchase and streaming, while fostering a
community for players. With curated content and social
features, it aims to be the ultimate hub for exploration and
collaboration.
Challenges
The gaming industry lacks platforms that offer
personalized content and meaningful social engagement.
This leads to challenges in game discovery, community
connection, and missed growth opportunities due to
limited user insights.
Insight
We have picked out three main items from these issues as our priority.
Insight #1 Audience Demographics
Understanding our audience's demographics—age, gender, location, and interests—is key for tailoring content and features on GamesGate, our gaming platform with online streaming and game purchase options. It helps ensure our offerings align with user preferences.
Insight #1 Audience Demographics
Understanding our audience's demographics—age, gender, location, and interests—is key for tailoring content and features on GamesGate, our gaming platform with online streaming and game purchase options. It helps ensure our offerings align with user preferences.
Insight #1 Audience Demographics
Understanding our audience's demographics—age, gender, location, and interests—is key for tailoring content and features on GamesGate, our gaming platform with online streaming and game purchase options. It helps ensure our offerings align with user preferences.
Priority
Matrix
We analyzed all identified issues and used a priority matrix to determine which problems were major and easy to solve. This helps us establish our order of priorities for resolution.
Definitive
Solution
After thoroughly exploring HMW (How Might We) possibilities, we’ve identified and implemented optimal design
solutions, ensuring they directly address the challenges inherent in website design. This approach effectively
aligns our solutions with the specific design challenges we set out to tackle.
1. Keeping up to date
Keeping up to date
Proposed solution
- Personalized Game wardrobe List
-
Auto matching system
Complete the Goal
- Personalized Game wardrobe List
-
Auto matching system
02. Social media influence leads to impulse buying
Proposed solution
- Preferences preference testing and setting
- More precise preference styles added to the
homepage
Complete the Goal
-
Elevating brand responsibility
-
Offering Gaming trend inspiration
Inability to preview games leads to potential issues with gameplay experience
Proposed solution
-
Implement a “Gameplay Preview”
-
feature on the streaming platform
- to minimize dissatisfaction
Complete the Goal
-
Increasing product stickiness
Architecture
Information
After analyzing the competitors above, I started thinking about what my design would look like and what functionality it would need. So I started settingthe architecture informationsolutions, ensuring they directly address the challenges inherent in website design. This approach effectively
aligns our solutions with the specific design challenges we set out to tackle.
Wireframe
The wireframes focused on mapping key user flows, such as game discovery, purchasing, and community
interactions. These low-fidelity designs helped refine the platform’s structure and navigation, ensuring a
smooth and intuitive user experience before finalizing the high-fidelity design.aligns our solutions with the specific design challenges we set out to tackle.
Final Design
We revamped the existing interface to streamline user flows and enhance clarity, focusing on reducing visual clutter. Key features like game discovery, purchases, and community interactions were reorganized for better accessibility and ease of use.
